• Outcome-based MDF/PDF spend: Partner-facing dashboards provide clear visibility into Market Development Funds (MDF) and Partner Development Funds (PDF) by tracking every download, script generation, and opportunity disposition — mapping each dollar with precision to pipeline stages.
• Lower execution costs across partners: A unified, intent-enriched target account list with hyper-personalised assets reduces duplication and streamlines co-selling motions.
• Enable partners faster: Sales kits, use-case narratives, and PitchBank decks accelerate co-selling motions.
• Scalable collaboration: Vendors, partners, and market signals combine to fuel cross-sell and net-new wins.